McNair, M. P. n. 1., & Hansen, H. L. 1. (1956). Readings in marketing (2. edition --.). New York, New York: McGraw-Hill.
Chicago Style CitationMcNair, Malcolm Perrine n. 1894, and Harry L. 1911- Hansen. Readings in Marketing. 2. edition --. New York, New York: McGraw-Hill, 1956.
MLA CitationMcNair, Malcolm Perrine n. 1894, and Harry L. 1911- Hansen. Readings in Marketing. 2. edition --. New York, New York: McGraw-Hill, 1956.
Warning: These citations may not always be 100% accurate.