Gross, A., & Houghton, D. (1950). Sales promotion. New York, New York: Ronald Press.
Chicago Style CitationGross, Alfred, and Dale Houghton. Sales Promotion. New York, New York: Ronald Press, 1950.
MLA CitationGross, Alfred, and Dale Houghton. Sales Promotion. New York, New York: Ronald Press, 1950.
Warning: These citations may not always be 100% accurate.