APA Citation

Gross, A., & Houghton, D. (1950). Sales promotion. New York, New York: Ronald Press.

Chicago Style Citation

Gross, Alfred, and Dale Houghton. Sales Promotion. New York, New York: Ronald Press, 1950.

MLA Citation

Gross, Alfred, and Dale Houghton. Sales Promotion. New York, New York: Ronald Press, 1950.

Warning: These citations may not always be 100% accurate.