What's in a name? using card sorting to evaluate branding in an academic library's web site /

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What's in a name? using card sorting to evaluate branding in an academic library's web site /

Bibliographic Details
Main Authors:	Hepburn, Peter (Author, Autor/a), Lewis, Krystal M. (Autor/a)
Format:	Article
Language:	English
Subjects:	PROMOCION DE UTILIZACION DE LA BIBLIOTECA SITIOS WEB

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