The Blackwell encyclopedic dictionary of marketing - Bruce, Margaret; Greatorex, Michael; Greenland, Steve; Holden, Nigel; Leverick, Fiona; Lewis, Barbara; Littler, Dale; Mitchell, Vicent-Wayne; Wilson, Dominic; Worrall, Steve; Yamin, Mo; Yorke, David (Massachusetts : Blackwell Business, 1999)
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Keywords: MERCADEO; ADMINISTRACION DE MERCADEO; ADMINISTRACION