Cita APA

Kumar, V. 1., & Reinartz, W. J. (2006). Customer relationship management: A databased approach. Hoboken, N.J.: John Wiley & Sons, Inc..

Citación estilo Chicago

Kumar, V. 1957-, y Werner J. Reinartz. Customer Relationship Management: A Databased Approach. Hoboken, N.J.: John Wiley & Sons, Inc., 2006.

Cita MLA

Kumar, V. 1957-, y Werner J. Reinartz. Customer Relationship Management: A Databased Approach. Hoboken, N.J.: John Wiley & Sons, Inc., 2006.