Kumar, V. 1., & Reinartz, W. J. (2006). Customer relationship management: A databased approach. Hoboken, N.J.: John Wiley & Sons, Inc..
Chicago Style CitationKumar, V. 1957-, and Werner J. Reinartz. Customer Relationship Management: A Databased Approach. Hoboken, N.J.: John Wiley & Sons, Inc., 2006.
MLA CitationKumar, V. 1957-, and Werner J. Reinartz. Customer Relationship Management: A Databased Approach. Hoboken, N.J.: John Wiley & Sons, Inc., 2006.
Warning: These citations may not always be 100% accurate.