McGann, A. F., & Russell, J. T. (1981). Advertising media: A managerial approach. Homewood, Illinois: Richard D. Irwin, INC..
Citación estilo ChicagoMcGann, Anthony F., y J. Tomas Russell. Advertising Media: A Managerial Approach. Homewood, Illinois: Richard D. Irwin, INC., 1981.
Cita MLAMcGann, Anthony F., y J. Tomas Russell. Advertising Media: A Managerial Approach. Homewood, Illinois: Richard D. Irwin, INC., 1981.
Precaución: Estas citas no son 100% exactas.