Cita APA

Barton, R. 1., & Botthof, W. E. (1964). Media in advertising. New York: McGraw-Hill Book Company.

Citación estilo Chicago

Barton, Roger 1903-, y Walter E. Botthof. Media in Advertising. New York: McGraw-Hill Book Company, 1964.

Cita MLA

Barton, Roger 1903-, y Walter E. Botthof. Media in Advertising. New York: McGraw-Hill Book Company, 1964.