Market orientation : transforming food and agribusiness around the customer - Adhikari, Atanu; Aguiar, Luís Kluwe; Bailetti, Lucia; Barcellos, Marcia Dutra de; Bijman, Jos; Beverland, Michael B.; Brofman, Freddy; Bröring, Stefanie; Cavicchi, Alessio; Corsi, Armando Maria; Duquenne, Maarie-Noëlle; Fotopoulos, Christos; et al. (New York, NY : Routledge, 2016)
Keywords: INDUSTRIAS AGROPECUARIAS -- ADMINISTRACION; INDUSTRIAS ALIMENTICIAS -- ADMINISTRACION; PRODUCTOS AGRICOLAS -- COMERCIO; ANALISIS DE MERCADEO