Schultz, D. E. 1., & Martin, D. G. 1. (1979). Strategic advertising campaigns. Chicago, Illinois: Crain Books.
Citación estilo ChicagoSchultz, Don Edward 1934-2020, y Dennis G. 1940- Martin. Strategic Advertising Campaigns. Chicago, Illinois: Crain Books, 1979.
Cita MLASchultz, Don Edward 1934-2020, y Dennis G. 1940- Martin. Strategic Advertising Campaigns. Chicago, Illinois: Crain Books, 1979.
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