Marketing metrics : the manager's guide to measuring marketing performance - Bendle, Neil Thomas; Farris, Paul William; Pfeifer, Phillip Edward 1951-; Reibstein, David J. (Upper Saddle River, New Jersey : Pearson Education, Inc., 2016)
Keywords: MERCADEO -- INVESTIGACIONES; MERCADEO -- MODELOS MATEMATICOS; MERCADEO -- EVALUACION; ANALISIS DE MERCADEO