Cita APA

Keller, K. L. 1. (2020). Strategic brand management: Building, measuring, and managing brand equity (5 edition, global edition.). Harlow, England: Pearson.

Citación estilo Chicago

Keller, Kevin Lane 1956-. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5 edition, global edition. Harlow, England: Pearson, 2020.

Cita MLA

Keller, Kevin Lane 1956-. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5 edition, global edition. Harlow, England: Pearson, 2020.