APA Citation

Hair, J. F. 1., Harrison, D. E., & Ajjan, H. (2022). Essentials of marketing analytics. New York, NY: McGraw-Hill.

Chicago Style Citation

Hair, Joseph F. 1944-, Dana Eckerle Harrison, and Haya Ajjan. Essentials of Marketing Analytics. New York, NY: McGraw-Hill, 2022.

MLA Citation

Hair, Joseph F. 1944-, Dana Eckerle Harrison, and Haya Ajjan. Essentials of Marketing Analytics. New York, NY: McGraw-Hill, 2022.

Warning: These citations may not always be 100% accurate.