Cita APA

Brem, A., & Viardot, E. (2015). Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation. Switzerland: Springer.

Citación estilo Chicago

Brem, Alexander, y Éric Viardot. Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Switzerland: Springer, 2015.

Cita MLA

Brem, Alexander, y Éric Viardot. Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Switzerland: Springer, 2015.