APA Citation

Brem, A., & Viardot, E. (2015). Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation. Switzerland: Springer.

Chicago Style Citation

Brem, Alexander, and Éric Viardot. Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Switzerland: Springer, 2015.

MLA Citation

Brem, Alexander, and Éric Viardot. Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Switzerland: Springer, 2015.

Warning: These citations may not always be 100% accurate.