An integrative approach to innovation management: Patterns of companies innovation orientation and customer responses to product program innovativeness.
Chicago Style CitationAn Integrative Approach to Innovation Management: Patterns of Companies Innovation Orientation and Customer Responses to Product Program Innovativeness.
MLA CitationAn Integrative Approach to Innovation Management: Patterns of Companies Innovation Orientation and Customer Responses to Product Program Innovativeness.
Warning: These citations may not always be 100% accurate.