APA Citation

(2018). Back to the future: using marketing basics to provide customer value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference.

Chicago Style Citation

Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. 2018.

MLA Citation

Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. 2018.

Warning: These citations may not always be 100% accurate.