Back to the future: using marketing basics to provide customer value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /
| Formato: | Libro |
|---|---|
| Publicado: |
c2018.
|
| Acceso en línea: | Ver documento en línea |
| LEADER | 00571nam a2200121 a 4500 | ||
|---|---|---|---|
| 001 | 000660364 | ||
| 005 | 20211124114005.0 | ||
| 008 | 211124 2018 gr |||||| d | ||
| 020 | |a 9783319660233 |q (ebook) | ||
| 040 | |a Sistema de Bibliotecas de la Universidad de Costa Rica | ||
| 245 | 1 | 0 | |a Back to the future: using marketing basics to provide customer value : |b Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / |c Nina Krey, Patricia Rossi. |
| 260 | |c c2018. | ||
| 856 | 4 | 1 | |u https://springerlink.proxyucr.elogim.com/book/10.1007/978-3-319-66023-3 |y Ver documento en línea |