Contingency factors of marketing-mix standardization : German Consumer Goods Companies in Central and Eastern Europe /
| Format: | Book |
|---|---|
| Published: |
c2011.
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| Online Access: | Ver documento en línea |
| LEADER | 00640nam a2200145 a 4500 | ||
|---|---|---|---|
| 001 | 000695571 | ||
| 005 | 20230313113019.0 | ||
| 020 | |a 9783834961693 |q (ebook) | ||
| 040 | |a Sistema de Bibliotecas de Universidad de Costa Rica | ||
| 245 | 0 | |a Contingency factors of marketing-mix standardization : |b German Consumer Goods Companies in Central and Eastern Europe / |c Roxana Codita. | |
| 260 | |c c2011. | ||
| 300 | |a 1 recurso en línea. | ||
| 506 | |a Acceso al texto completo para la comunidad de la UCR por medio de la cuenta institucional | ||
| 856 | 4 | 1 | |u https://springerlink.proxyucr.elogim.com/book/10.1007/978-3-8349-6169-3 |y Ver documento en línea |
| 900 | |a 2023 | ||