The art of writing advertising : conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. - Bernbach, William; Burnett, Leo; Gribbin, George; Ogilvy, David 1911-1999; Reeves, Rosser; Higgins, Denis (Chicago : Advertising Publications, Inc., 1965)
Keywords: PUBLICIDAD; EJECUTIVOS EN PUBLICIDAD -- ENTREVISTAS; EJECUTIVOS EN PUBLICIDAD