Barry, P. (2016). The advertising concept book: Think now, design later : a complete guide to creative ideas, strategies and campaigns (3rd. edition, revised and expanded.). New York, New York: T & H.

Barry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns. 3rd. edition, revised and expanded. New York, New York: T & H, 2016.

Barry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns. 3rd. edition, revised and expanded. New York, New York: T & H, 2016.