APA Citation

Schoell, W. F., & Guiltinan, J. P. (1990). Marketing: Contemporary concepts and practices (Fourth edition.). Boston, Massachusetts: Allyn and Bacon.

Chicago Style Citation

Schoell, William F., and Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. Fourth edition. Boston, Massachusetts: Allyn and Bacon, 1990.

MLA Citation

Schoell, William F., and Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. Fourth edition. Boston, Massachusetts: Allyn and Bacon, 1990.

Warning: These citations may not always be 100% accurate.