Melcher, D., & Larrick, N. (1956). Printing and promotion handbook: How to plan, produce and use printing advertising and direct mail (Second edition.). New York: McGraw-Hill Book Company, Inc..
Chicago Style CitationMelcher, Daniel, and Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce and Use Printing Advertising and Direct Mail. Second edition. New York: McGraw-Hill Book Company, Inc., 1956.
MLA CitationMelcher, Daniel, and Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce and Use Printing Advertising and Direct Mail. Second edition. New York: McGraw-Hill Book Company, Inc., 1956.
Warning: These citations may not always be 100% accurate.