Melcher, D., & Larrick, N. (1956). Printing and promotion handbook: How to plan, produce and use printing advertising and direct mail (Second edition.). New York: McGraw-Hill Book Company, Inc..
Citación estilo ChicagoMelcher, Daniel, y Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce and Use Printing Advertising and Direct Mail. Second edition. New York: McGraw-Hill Book Company, Inc., 1956.
Cita MLAMelcher, Daniel, y Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce and Use Printing Advertising and Direct Mail. Second edition. New York: McGraw-Hill Book Company, Inc., 1956.
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