Determinants of private label attitude : predicting consumers' brand preferences using psychographics /
| Format: | Book |
|---|---|
| Language: | Spanish |
| Published: |
c2015.
|
| Online Access: | Ver documento en línea |
| LEADER | 00706nam a2200145 a 4500 | ||
|---|---|---|---|
| 001 | 000737085 | ||
| 005 | 20241108154314.0 | ||
| 008 | 241108s2015 000 spa d | ||
| 020 | |a 9783658086725 |q (ebook) | ||
| 040 | |a Sistema de Bibliotecas de Universidad de Costa Rica | ||
| 245 | 1 | 0 | |a Determinants of private label attitude : |b predicting consumers' brand preferences using psychographics / |c Stefanie Weiß ; with a preface by Prof. Mag. Silvia S. Kucera. |
| 260 | |c c2015. | ||
| 300 | |a 1 recurso en línea. | ||
| 506 | |a Acceso al texto completo para la comunidad de la UCR por medio de la cuenta institucional | ||
| 856 | 4 | 1 | |u https://springerlink.proxyucr.elogim.com/book/10.1007/978-3-658-08672-5 |y Ver documento en línea |