Cita APA

Hise, R. T., Gillett, P. L., & Ryans, J. K. (1979). Basic marketing: Concepts and decisions. Massachusetts: Winthrop.

Citación estilo Chicago

Hise, Richard T., Peter L. Gillett, y John K. Ryans. Basic Marketing: Concepts and Decisions. Massachusetts: Winthrop, 1979.

Cita MLA

Hise, Richard T., Peter L. Gillett, y John K. Ryans. Basic Marketing: Concepts and Decisions. Massachusetts: Winthrop, 1979.