APA Citation

Westing, J. H., & Albaum, G. (1972). Ideas modernas sobre mercadotecnia. México: Diana.

Chicago Style Citation

Westing, John Howard, and Gerald Albaum. Ideas Modernas Sobre Mercadotecnia. México: Diana, 1972.

MLA Citation

Westing, John Howard, and Gerald Albaum. Ideas Modernas Sobre Mercadotecnia. México: Diana, 1972.

Warning: These citations may not always be 100% accurate.