APA Citation

McGraw - Hill. (1992). Mercadotecnia (1a. ed.). México: McGraw - Hill.

Chicago Style Citation

McGraw - Hill. Mercadotecnia. 1a. ed. México: McGraw - Hill, 1992.

MLA Citation

McGraw - Hill. Mercadotecnia. 1a. ed. México: McGraw - Hill, 1992.

Warning: These citations may not always be 100% accurate.