Mercadotecnia: planeaciòn estratègica. /
| Main Author: | |
|---|---|
| Format: | Unknown |
| Language: | Spanish |
| Published: |
México :
SITESA.
1986.
|
| Edition: | 1a. ed. |
| Subjects: |
| Item Description: | Incluye ìndice. Tìtulo original: Marketing management: a planning approach. Traducciòn: Jesùs Villamizar. |
|---|---|
| Physical Description: | 679 p. Ils. 23 cms. |
| Bibliography: | Incluye referencias bibliogràficas. |
| ISBN: | 9688580856 |