Kotler, P., Armstrong, G., Martínez Gay, M. G., & Kotler, P. (2008). Fundamentos de marketing (8a ed.). México: Editorial Pearson Educación.
Chicago Style CitationKotler, Philip,, Gary Armstrong, Monica Gabriela Martínez Gay, and Philip Kotler. Fundamentos De Marketing. 8a ed. México: Editorial Pearson Educación, 2008.
MLA CitationKotler, Philip,, Gary Armstrong, Monica Gabriela Martínez Gay, and Philip Kotler. Fundamentos De Marketing. 8a ed. México: Editorial Pearson Educación, 2008.
Warning: These citations may not always be 100% accurate.