Marketing /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[1988]
©1988 |
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: | xxvii, 763 páginas : ilustraciones (algunas a color) ; 26 cm. |
|---|---|
| Bibliography: | Incluye referencias bibliográficas e índice. |
| ISBN: | 0070047219 : 9780070047211 |