APA Citation

Boyd, H. W., & Westfall, R. (1964). Marketing research: Text and cases. Illinois: Richard D. Irwin.

Chicago Style Citation

Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. Illinois: Richard D. Irwin, 1964.

MLA Citation

Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. Illinois: Richard D. Irwin, 1964.

Warning: These citations may not always be 100% accurate.