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941020s1990 mx o r 00010 spa d |
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|a 9684227612
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| 040 |
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|a Universidad Autónoma de Chiriquí
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| 041 |
0 |
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|a spa
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| 082 |
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4 |
|a 658.8
|b R65m
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| 100 |
1 |
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|a Roman, Ernan.
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| 245 |
1 |
0 |
|a Mercadotecnia directa integrada :
|b técnicas y estrategias para el éxito /
|c Ernan Roman ; prólogo Bob Stone, Jim Kobs ; traductor María Elena Rosas Sánchez.
|
| 264 |
|
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|a México, Bogotá :
|b McGraw-Hill,
|c 1990.
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| 300 |
|
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|a xxiv, 292 p. :
|b il. ;
|c 18 cm.
|
| 336 |
|
|
|a txt
|2 rdacontent
|
| 337 |
|
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|a n
|2 rdamedia
|
| 338 |
|
|
|a nc
|2 rdacarrier
|
| 500 |
|
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|a Traducido de : Primera edición en inglés de Integrated direct marketing.
|
| 504 |
|
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|a Inclye bibliografía e indice.
|
| 650 |
|
|
|a Mercadeo.
|
| 700 |
1 |
|
|a Stone, Bob.
|
| 700 |
1 |
|
|a Kobs, Jim.
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| 700 |
1 |
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|a Rosas Sánchez, María Elena,
|e tr.
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| 999 |
|
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|c 2623
|d 2623
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| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_R661
|7 0
|9 3238
|a 2
|b 2
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|d 2017-08-09
|o 658.8 R661
|p AC01098
|r 2018-01-11
|w 2017-08-09
|y 1
|