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|a Universidad Autónoma de Chiriquí
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|c 2628
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|a 9702604915
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| 100 |
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|a Malhotra, Naresh K.
|9 1248
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| 245 |
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|a Investigación de Mercados
|b Un enfoque aplicado
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| 250 |
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|a Cuarta Edición
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| 260 |
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|b México : Pearson S.A.
|c 2004
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| 300 |
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|a 816p. 27cm
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| 300 |
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|a Cuadros/Ilustración
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