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|a Schnarch Kirberg Alejandro.
|9 11537
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|a Desarrollo de Nuevos Productos:
|b Creatividad, Innovacion y Marketing /
|c Alejandro Schnarch Kirberg.
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|a 6a ed.
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260 |
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|a Bogota,
|b Mcgraw-Hill,
|c 2014.
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300 |
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|a 410 p.
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650 |
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|x MANAGEMENT-NUEVOS-PRODUCTOS,
|x MARKETING-ESTRATÉGICO-PARA-NUEVOS-PRODUCTOS,
|x ESTRATEGIA-DISTRIBUCIÓN-COMUNICACIÓN.
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