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|a 968-422-432-X
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.8-H91
|
| 100 |
0 |
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|a Hulbert, James M
|
| 245 |
0 |
3 |
|a Mercadotecnia: Una perspectiva estratégica
|c James M. Hulbert ; Roberto A, Haas y Jorge Rodriguez R.
|
| 260 |
|
|
|c 1989
|a México
|b McGraw-Hill Book
|
| 300 |
|
|
|a xvi, 215p.
|b il.
|c 23cm.
|
| 504 |
|
|
|a Incluye referencias bibliograficas e indice
|
| 534 |
|
|
|t Traducción de: Marketing, A Strategic Perspective
|
| 650 |
|
4 |
|a MERCADOTECNIA
|
| 942 |
|
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