Cita APA

O'Dell, W. F., & Ruppel, A. C. (1979). Marketing decisión making: Analytic framework and cases. Ohio: South-Western.

Citación estilo Chicago

O'Dell, William F., y Andrew C. Ruppel. Marketing Decisión Making: Analytic Framework and Cases. Ohio: South-Western, 1979.

Cita MLA

O'Dell, William F., y Andrew C. Ruppel. Marketing Decisión Making: Analytic Framework and Cases. Ohio: South-Western, 1979.