APA Citation

Boyd, H. W., & Westfall, R. (1956). Marketing research: Text and cases. Homewood: Irwin.

Chicago Style Citation

Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. Homewood: Irwin, 1956.

MLA Citation

Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. Homewood: Irwin, 1956.

Warning: These citations may not always be 100% accurate.