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|a Sistema de Bibliotecas UNAH
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|a 658.802-M34
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| 245 |
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|a Marketing mix
|b conceptos, estrategias y aplicaciones
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| 260 |
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|a Madrid
|b Mapcal
|c 1990
|
| 300 |
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|a xii, 165 p.
|b diagrs.
|c 24 cm.
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| 490 |
0 |
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|a (Biblioteca de manuales prácticos de marketing)
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| 534 |
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|t Traducción de: The marketing mix process: Concepts and strategies
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| 650 |
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|a MERCADEO
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|a ANÁLISIS DE MERCADEO
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