|
|
|
|
| LEADER |
00821nam a2200229 a 4500 |
| 001 |
000000035201 |
| 003 |
OSt |
| 005 |
20160731105833.0 |
| 008 |
160731b mx ||||| |||| 00| 0 spa d |
| 040 |
|
|
|a Sistema de Bibliotecas UNAH
|
| 082 |
0 |
|
|a 659.11-D92
|
| 100 |
1 |
|
|a Dunn, S. Wastson
|
| 245 |
1 |
0 |
|a Publicidad
|b su papel en la mercadotecnia moderna
|c S. Wastson Dunn
|
| 260 |
|
|
|a México
|b UTEHA
|c 1967.
|
| 300 |
|
|
|a 700p.
|b il.
|
| 490 |
0 |
|
|a (Btca. de mercadotecnia y publicidad)
|
| 504 |
|
|
|a Bibliografía: fin de capítulo Glosario: p.675-689
|
| 650 |
|
4 |
|a PUBLICIDAD
|x MERCADOTECNIA
|
| 942 |
|
|
|2 ddc
|c LB
|
| 999 |
|
|
|c 35201
|d 35201
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659_000000000000000_11D92
|7 0
|9 113708
|a CG
|b BC
|l 0
|o 659.11-D92
|p 408432
|y LB
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659_000000000000000_11D92
|7 0
|9 113709
|a CG
|b BC
|l 0
|o 659.11-D92
|p 408433
|y LB
|