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| 003 |
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20140408141506.0 |
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140408b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 968-880-590-4
|
| 040 |
|
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.8-K87i-1996
|
| 100 |
1 |
|
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Mercadotecnia
|c Phylip Kotler, Gary Armstrong ; traducción Pilar Mascaró Sacristán ; revisión técnica Marcela Benassini Félix
|
| 250 |
|
|
|a 3a ed.
|
| 260 |
|
|
|a México
|b Prentice-Hall Hispanoamericana
|c 1996.
|
| 300 |
|
|
|a xxi,826, [59]p.
|b il., diagrs
|c 27 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 534 |
|
|
|b 6th ed.
|t Traducción de: Principles of marketing
|
| 650 |
|
4 |
|a MERCADOTECNIA
|
| 700 |
1 |
|
|a Armstrong, Gary
|
| 942 |
|
|
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|c 55152
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