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|a 968-444-486-9
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.8342-S33-2001
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| 100 |
1 |
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|a Schiffman, Leon G.
|9 27073
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| 245 |
1 |
0 |
|a Comportamiento del consumidor
|c Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Ángel Carlos González Ruiz ; revisión técnica Ivonne Raso Arcaute
|
| 250 |
|
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|a 7a ed.
|
| 260 |
|
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|a México Pearson educación
|c 2001
|
| 300 |
|
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|a xiii, 469, [27] p.
|b il., diagrs.
|c 26 cm.
|
| 504 |
|
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|a Incluye referencias bibliográficas e índice
|
| 534 |
|
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|b 7th ed.
|t Traducción de: Consumer behavior
|
| 650 |
|
4 |
|a CONSUMIDORES
|x INVESTIGACIONES
|9 27074
|
| 650 |
|
4 |
|a MERCADOTECNIA
|x INVESTIGACIONES
|9 27075
|
| 650 |
|
4 |
|a MERCADEO
|x INVESTIGACIONES
|9 27076
|
| 650 |
|
4 |
|a MERCADEO
|x TOMA DE DECISIONES
|9 27077
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| 700 |
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|a Lazar Kanuk, Leslie
|e coautor
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