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20160430084756.0 |
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160430b sp ||||| |||| 00| 0 spa d |
| 020 |
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|a 84-7356-350-6
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.82-B59
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| 100 |
1 |
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|a Bigné, J. Enrique
|
| 245 |
1 |
0 |
|a Promoción comercial
|b un enfoque integrado
|c J. Enrique Bigné
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| 260 |
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|a Madrid
|b ESIC
|c 2003
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| 300 |
|
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|a 527 p.
|b il., diagrs.
|c 24 cm.
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| 504 |
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|a Incluye referencias bibliográficas
|
| 650 |
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4 |
|a PUBLICIDAD
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| 650 |
|
4 |
|a PROMOCIÓN DE VENTAS
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| 942 |
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|2 ddc
|c LB
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| 999 |
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|c 56719
|d 56719
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| 952 |
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|6 658_000000000000000_82B59
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| 952 |
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