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20131002150748.0 |
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131002b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 978-970-10-4596-1.--ISBN 970-10-4596-3
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| 040 |
|
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.848-M34
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| 245 |
0 |
0 |
|a Marketing estratégico
|c Orville C. Walker...[et al.] ; traducción Enrique Palos Báez
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| 250 |
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|a 1a ed.
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| 260 |
|
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|a México
|b McGraw-Hill Interamericana
|c 2005
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| 300 |
|
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|a xviii,431p.
|b il., diagrs.
|c 24 cm.
|e 1CD-ROM
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| 504 |
|
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|a Incluye referencias bibliográficas e índice
|
| 534 |
|
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|a Traducción de: Marketing strategy : a decision-focused approach
|b 4th ed.
|
| 650 |
|
4 |
|a ADMINISTRACION DE MERCADEO
|
| 650 |
|
4 |
|a MERCADEO
|x METODOLOGIA
|
| 700 |
1 |
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|a Walker, Orville C.
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| 942 |
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