Cita APA

Belch, G. [., & Belch, M. A. (1995). Introduction to advertising and promotion: An integrated marketing communications perspective (3rd ed.). Chicago: Irwin.

Citación estilo Chicago

Belch, George [Edward], y Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. Chicago: Irwin, 1995.

Cita MLA

Belch, George [Edward], y Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. Chicago: Irwin, 1995.