APA Citation

Belch, G. [., & Belch, M. A. (1995). Introduction to advertising and promotion: An integrated marketing communications perspective (3rd ed.). Chicago: Irwin.

Chicago Style Citation

Belch, George [Edward], and Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. Chicago: Irwin, 1995.

MLA Citation

Belch, George [Edward], and Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. Chicago: Irwin, 1995.

Warning: These citations may not always be 100% accurate.