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131028b xxu||||| |||| 00| 0 eng d |
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|a 970-26-0491-5
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| 040 |
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|a Sistema de Bibliotecas UNAH
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| 082 |
0 |
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|a 658.83-M24-2004
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| 100 |
1 |
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|a Malhotra, Naresh K.
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| 245 |
1 |
0 |
|a Investigación de mercado
|b un enfoque aplicado
|c Naresh K. Malhotra ; traducción José Francisco Javier Dávila Martínez, Magda Elizabeth Treviño Rosales ; revisión técnica Rocío Moreno Sanabria... [et al.]
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| 250 |
|
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|a 4a ed.
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| 260 |
|
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|a México
|b Pearson Educación
|c 2004.
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| 300 |
|
|
|a xxix,713, [69]p.
|b il., diagrs., retrs.
|c 27 cm.
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| 504 |
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|a Incluye bibliografía e índice
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| 534 |
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|b 4th ed.
|t Traducción de: Marketing research: an applied orientation
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| 650 |
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4 |
|a MERCADEO
|x INVESTIGACIONES
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| 650 |
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4 |
|a ANALISIS DE MERCADO
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