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01115nam a2200265 4500 |
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|a 970-26-0253-X
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|a Sistema de Bibliotecas UNAH
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0 |
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|a 303.342-F67
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| 100 |
1 |
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|a Fonseca Yerena, María del Socorro
|
| 245 |
1 |
0 |
|a Diseño de campañas persuasivas
|c María del Socorro Fonseca Yerena, María del Carmen Herrera Zamudio
|
| 250 |
|
|
|a 1a ed.
|
| 260 |
|
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|a México
|b Pearson Educación
|c 2002
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| 300 |
|
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|a xii, 251p.
|b il., diagrs.
|c 26 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 650 |
|
0 |
|a PERSUASION (PSICOLOGIA)
|
| 650 |
|
0 |
|a COMUNICACION
|x ASPECTOS PSICOLÓGICOS
|
| 650 |
|
0 |
|a CAMPAÑAS PUBLICITARIAS
|
| 700 |
1 |
|
|a Herrera Zamudio, María del Carmen
|
| 942 |
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