Marketing de servicios conceptos y estrategias

Bibliographic Details
Main Author: Nogueira Cobra, Marcos Henriquez
Other Authors: Zwarg, Flavio Arnaldo
Format: Book
Language:Spanish
Published: Bogota McGraw-Hill Latinoamericana 1991
Subjects:
Description
Physical Description:279 p. il. 24 cm.
Bibliography:Incluye referencias bibliográficas
ISBN:958-600-063-x