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00977nam a2200229 4500 |
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OSt |
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20160519093357.0 |
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160310s2008 mx gr|||| 000 0 spa d |
020 |
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|a 978-968-24-7058-5
|
040 |
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|a Sistema de Bibliotecas UNAH
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082 |
0 |
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|a R658.8003-L64
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100 |
1 |
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|a Lesur, Luis
|
245 |
1 |
0 |
|a Diccionario de mercadotecnia
|c Luis Lesur, Guy Serraf ; prefacio de Philip Kortle ; traducción Hélene Levesque ; revisión técnica Hilda Martínez Silva
|
250 |
|
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|a 3a ed.
|
260 |
|
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|a México
|b Trillas
|c 2008
|
300 |
|
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|a 397 p.
|c 21 cm.
|
650 |
|
0 |
|a MARKETING
|v DICCIONARIOS
|
700 |
1 |
|
|a Serraf, Guy
|
942 |
|
|
|2 ddc
|c LB
|
999 |
|
|
|c 89654
|d 89654
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952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 R_658_000000000000000_8003L64
|7 0
|9 278209
|a REF
|b BC
|d 2014-12-31
|e Compra
|g 675.00
|l 2
|o R658.8003-L64
|p 468896
|r 2018-10-29
|s 2018-10-29
|y LBREF
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 R_658_000000000000000_8003L64
|7 0
|9 278210
|a REF
|b BC
|d 2014-12-31
|e Compra
|g 675.00
|l 1
|o R658.8003-L64
|p 468897
|r 2018-03-13
|s 2018-03-13
|y LBREF
|